Genting Highlands – Resorts World Genting (RWG) is excited to announce a significant new partnership with AQINA Farm, marked by the signing of a Memorandum of Understanding (MOU) on the second day of the inaugural Genting SustainBiz F&B Expo.

Datuk Chan Foong Hin, Deputy Minister of Plantation and Commodities, attended and witnessed the MOU signing session. This collaboration underscores RWG’s commitment to community development and environmental stewardship through sustainable agriculture.

AQINA Farm, known for its halal-certified kampung chickens, employs an eco-farming system that uses chicken manure as organic fertilizer to enhance soil quality and produce high-quality MD2 pineapples.

This method aligns with RWG’s objective of promoting sustainable food sources while supporting environmentally friendly practices.

The partnership aims to empower B40 farmers by supporting AQINA Farm’s B40 Farmers Program initiative. This program provides rural communities with training in sustainable farming techniques, enhancing their skills and economic stability.

A unique feature of this initiative is AQINA Farm’s buyback guarantee, which ensures a reliable market for the farmers’ produce, further promoting economic security. To date, the program has trained 32 farmers, equipping them with essential resources for sustainable farming.

Moreover, the collaboration promotes sustainable agriculture and healthy living by making AQINA Farm’s MD2 pineapples available at selected RWG locations, fostering nutritional awareness among patrons and supporting local agriculture.

“We are thrilled to support AQINA Farm’s initiative to empower B40 farmers through sustainable agriculture,” said Spencer Lee, Executive Vice President of Sales, Marketing and Public Relations at RWG.

“By offering AQINA Farm’s MD2 pineapples and backing their training program, we are reinforcing our commitment to community welfare and environmental sustainability. This partnership also echoes the government’s initiative to support the B40 community, ensuring inclusive growth and opportunities for all.”

“We are honoured to work with Resorts World Genting on this initiative,” said Wesley Tan Seah Ging, Group Managing Director at AQINA.

“Our collaboration is a step forward in promoting sustainable farming practices and providing meaningful support to B40 farmers. We look forward to a partnership that enhances community welfare and aligns with our commitment to environmental stewardship.”

RWG is dedicated to sustainability, with this partnership aiming to reduce our carbon footprint and support local biodiversity. By integrating sustainable practices into our operations, RWG continues to contribute to community development while protecting the environment.

The Genting SustainBiz F&B Expo, taking place from 10-12 September 2024, showcases innovations in green economy practices in the food and beverage sector and provides a platform for networking and business connections.

For more information, please visit www.rwgenting.com.