Hilton is reimagining the path from inspiration to reservation across search, AI assistants, Hilton.com and the Hilton Honors App. As travel planning becomes more conversational, these innovations help turn a passing idea into a place to go, a hotel to choose and a stay to look forward to.

The recently launched Hilton AI Planner, on both desktop and rolling out in the Hilton Honors App, brings a more natural rhythm to trip planning on Hilton.com and the Hilton Honors App. Through conversational prompts, the generative AI-powered digital concierge helps travelers explore destinations, compare properties and shape a stay around what matters most to them.

In the coming weeks, travelers will be able to discover Hilton through AI Mode in Google Search, where they can explore properties and compare options as part of a conversational planning experience in this newly introduced hotel booking feature. Travelers can also now incorporate Hilton Honors Points into their stay searches within AI Mode, using prompts like, “Show me hotels in San Diego I can book with Hilton Honors Points for the first weekend of September” or “Best hotels in Miami for next Thursday to Sunday to use my Hilton Honors Points.” Then, when they are ready to book, the user will be redirected to Hilton.com to redeem their Points and complete the booking.

For travelers who prefer to dream with ChatGPT, adding Hilton’s plugin brings Hilton property information directly into the conversation. Once added, they can ask Hilton-specific questions, explore hotel recommendations and learn more about the hotels before continuing to Hilton.com to book. In addition to partnering with Google and ChatGPT, Hilton is also developing a Claude Connector that will bring property images, details and pricing into Claude, giving travelers helpful context as they decide where to stay.

Once a stay is booked, the Hilton Honors App carries the experience forward, allowing guests to check in, choose their room and use Digital Key at participating properties. In-app messaging keeps hotel support close at hand and with Connected Room technology, guests can enjoy a personalized in-room experience or even control the room’s technology from their own phone, making the stay feel as seamless as the journey that led there.

“At Hilton, we are dedicated to innovating to meet the changing needs of our guests, our industry and the world around us,” said Michael Leidinger, senior vice president and chief information officer, Hilton. “As travelers’ needs evolve, we are at the forefront of hospitality technology, developing experiences that create more seamless journeys, anticipating what comes next and leaving room for the unexpected.”